Awrey's Bakeries, Inc. chooses WISE as their Company-wide Warehouse Management Solution

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Long Beach, CA – Royal 4 Systems, a global leader of supply chain execution solutions, announced today that Awrey's Bakeries has chosen the WISE solution as its company wide Warehouse Management Solution. Awrey's will utilize Royal 4's rules-based WMS in conjunction with its existing host ERP System, QAD's MFG/PRO E-B, to effectively expand their supply chain execution solution.

Founded in 1910, Awrey Bakeries is one of the largest privately owned baked goods producers in the country. Their reputation for baking excellence began in the Detroit kitchen of Mrs. Fletcher Awrey, where she became famous for the delicious baked goods from her wood-fired oven. Today, third and fourth generation members of the Awrey family continue the tradition of producing the highest quality baked goods in their modern facility in Livonia, Michigan. Over 300 employees produce more than 125 high quality, frozen bakery products around the clock with 5 production lines.


While Awrey's products are efficiently mass produced, they still always start from scratch. Each recipe maintains that homemade taste which earned Awrey's the title of America's Hometown Bakery. Their tradition of old-fashioned value and delicious quality are still reflected in our modern, progressive company - progressive in their products, service, and technology. With their quest to be advanced in technology, Awrey's Bakeries needed a scalable application that allows them to enhance their customer offerings, handle future growth, reduce costs, and improve their fulfillment processes. They are replacing their current in-house developed system with Royal 4's WISE warehouse management solution. Awrey's customers will benefit greatly from this short lead time to production as Awrey's meets-or-exceeds their customers' high standards for inventory accuracy, receipt and shipping time, and information availability through the supply chain immediately upon installation of the system.

About Awrey's
Founded in 1910, Awrey Bakeries is one of the largest privately owned baked goods producers in the country. Today, third and fourth generation members of the Awrey family continue the tradition of producing the highest quality baked goods in our modern facility in Livonia, Michigan. Over 300 employees produce more than 125 high quality frozen bakery products around the clock with 5 production lines. Across the country, Awrey's really is "America's Hometown Bakery." For more information about Awrey's Bakery, visit their website at http://www.awreys.com

About Royal 4:
In the 18 Years since incorporation, Royal 4 has provided business software solutions to mid-sized to Fortune 100 companies within the manufacturing, warehousing and distribution industries. Royal 4 Systems' initial product introduced in 1986 was an Enterprise Resource Planning (ERP) / Manufacturing Resource Planning (MRP) Software. Royal 4 then introduced a Warehouse Management System (WISE) in 1997. WISE is a web enabled, rules based, graphical Warehouse Information System Expert. With increased pressure to reduce cost, meet compliance requirements, and integrate with other enterprise applications, finding a software solution that fits your ever-changing distribution needs is critical to your supply chain success. For more information about Royal 4, visit their website at http://www.royal4.com.